Facebook Live has provided businesses an inexpensive way to connect with consumers quickly and in a more personable manner. It’s no secret that video content is gaining popularity with both businesses and consumers. KPCB estimates that video content will represent 74% of traffic by the end of 2017 and 90% of all internet traffic by 2019. This number does not come as a surprise as hubspot reports 4 times as many customers would prefer to watch a video about a product than to read about it.
So how do you ensure you’re getting the most out of Facebook Live for your business? Live streaming on Facebook doesn’t begin and end with the minutes that you’re ‘on air’. Follow these tips to make sure you’re doing everything you can to host successful Facebook Live Videos.
Just like with anything in life, be prepared. There’s nothing worse than being live and running out of something to say or looking confused and frazzled. Create a brief run through sheet of:
- how you will introduce yourself and the topic you’re talking about;
- the topics that you’re going to cover;
- a brief summary about the topics;
- interview questions if you are interviewing someone; or if you are live streaming
- be aware of what events will be covered, by who, when and where.
Ask your audience what they want to see
It’s important to tailor your content to your audience wants and needs. There are a few ways in which you can find out what this is. You could conduct a survey, look at the most popular content of your competitors or take a look through Google Analytics – it could be as simple as creating a Facebook Live around your most popular blog post.
When you go live on your Facebook page, followers of your page will receive a notification to make them aware of your stream. However, this does not mean that everyone following your page will be watching you upon receiving this notification.
In order to ensure that your followers come to watch your Facebook live when you’re live make an announcement a week before hand and continue to remind your followers of the time and date. This will allow them to be prepared to watch the Facebook Live.
A simple graphic or text post is enough. You can also pin this post to the top of your Facebook page for maximum exposure, we’d also recommend boosting this post.
Check your surroundings
A few things you don’t want during a Facebook Live; background noise, wind, people walking across in the background, a shaky camera. When setting up for a Facebook live make sure you are in a quiet space where you can be heard clearly.
Make sure that you have no distractions and that you have let the relevant people know not to disturb you while you are live.
Turn phone on silent
If you’re hosting a Facebook Live on your phone, you do not want it going off while you are speaking. Triple check that your phone is on silent before you start filming.
Add a description to your live video
Let people know what you will be discussing in your live video with a quick intro. Keep it short and sweet, and straight to the point.
Boost the video
The exposure doesn’t end with the end of your stream! Your Facebook Live video will automatically save as a video to your page. Use this opportunity to boost your video to the rest of the followers on your page who weren’t able to make it to the watch the stream live.
Examples of Facebook Live videos
The opportunities are endless when it comes to what you can stream. Here are a few examples to get you started.
- Product reviews
- Live events
- Behind the scenes
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