LinkedIn was once considered a place for people in the HR industry to find and recruit talent, but it has become much more than that. You company LinkedIn page can help you to increase your brand awareness, connect with your employees and advocate your brand’s personality and core values.
With 467 million users on Linkedin and 106 million active monthly users on LinkedIn, there is great potential to be talking to your audience on a professional level on a daily basis.
Optimise your page to appear in search results
LinkedIn has already made your company page SEO friendly (to an extent). Optimising the content further will help you to appear higher in search results when people are searching for businesses like yours. You can do this by:
- Inserting keywords into your content. Think of queries that individuals would use when looking for a business or company like yours.
- Post regularly, the more content you post, the more likely you are to be found as there is more information and data to be signalled as relevant.
- Link back to your company page; the basic SEO link back. You can do this through linking back from your website, blogs, social media pages etc. Every time an employee lists your business as their place of employment, that is also considered a link back.
Identify the goal of your Linkedin Company page
What are you trying to achieve with your company page? Answering this question will help you to understand the type of content that you should be posting on your page. For instance, if you are trying to position your company as a great place to work, then your content would focus more on behind the scenes insights, company perks, company outings, employee testimonials.
If you’re trying to position the company as a leader in the industry, you will focus your content more on PR pieces in the media, company breakthroughs, statistics on the company’s growth and profile features on the leaders in the company.
Posting regularly helps to keep your LinkedIn company page relevant in search results, but it also keeps your business relevant. Posting regularly allows you to keep followers updated on the progress and insights into your company. It also leaves a positive impression on those who are viewing your page for the first time.
Post engaging content
It’s not enough to be posting regularly, to have an impact on your company page, it is important to be producing content that individuals will find interesting and worth reading. This will lead to likes, comments, and shares of your posts.
Use sponsored posts
Sponsored posts are a great way to reach a larger audience when you starting up with your LinkedIn company page. The content can be sponsored to a targeted audience so that you are able to tailor who sees what.