Christmas is a great time of year for brands and businesses. The season allows brands to become playful in their communication, reach out to new audiences and test different content types and styles. It is also a period of increased competition when trying to communicate with your target audience.
Creating a unique Christmas greeting can help you stand out amongst the cluttered posts on Christmas day. Here are a few ways that you can do this.
1. Team photo
A photo of your team is a personal way to wish your customers a Merry Christmas. It also humanises your brand and allows your customers to connect with you and your brand on an emotional level as they are able to put a face to a name.
You can make the photo fun; dress up as Santa, elves, and reindeers, have a photo in front of a Christmas tree or simply in Santa hats.
2. Quick video
This video can be an extension of the team photo. It could be a piece to camera from the team wishing everyone a Merry Christmas or a tour of your office Christmas set up. If you have the time and budget, you could also create a TV advert style video to capture the attention of your followers.
3. Customer appreciation
Use user-generated content to thank your customers for supporting your business and brand. Collate images from December showcasing the customers who have used your product in December.
This shows your customers you care and take notice of them, plus, everybody loves being featured on social media.
An animation is a great way to create content that is different from your competitors. The animation doesn’t have to be extravagant. It can be as simple as a family coming together to crack the Christmas crackers at the dinner table with one cracker opening up to say ‘Merry Christmas’ across the screen.
Why not make your Christmas post fun? A game could be as simple as commenting a specific word on a previous post on your feed, or as extravagant as a microsite on your page that allows users to complete quests and missions.
You can incentivise the gamification by providing a prize voucher for a participant drawn at random, or a discount code for completing the online quests.