Content is key to driving traffic back to your website. Creating engaging content will also help you to improve the time on site from visitors which can in turn help you SEO. Engaging content will also encourage users to come back to your site as they will find your information useful and easy to read.
Here are a few ways that you can ensure that your content is engaging to read.
A picture speaks a thousand words so why not use them. Images also help to break up large chunks of text making the information seem easier to digest and more pleasurable to read.
Do not limit your images to pictures – you can use infographics, gifs and illustrations too.
Video is the King (or Queen) of social media at the moment. This is because it takes a minimal amount of effort for people to digest information through a video. Consider turning your articles into a video and embedding it onto the page as another option for readers.
Present your content in a way that makes it easy for your readers to takeaway information quickly. Your content should be written so that someone who is skimming your article will still find the information they find useful.
This can be done through infographics, having illustrated statistics throughout the page and pull quotes.
Engaging content should be easy to read. In a time-poor society readers do not want to search for the information they are looking for. They want to be able to find out the answer to their question by skimming a page.
This can be done through including succinct subheadings or in page direction links.
Relevant content will always be engaging. People want to know what’s happening here and now. Create content that reports on what’s trending, talk about the effects of seasonality and round ups of the last year or quarter.