When it comes to email marketing, keeping your subscribers engaged, and subscribed, comes down to a couple of simple things – keep your content relevant and engaging. Constantly thinking up new engaging email content ideas can become tiresome, leaving you and your team coming up blank.
So, we’ve compiled a list of engaging email content ideas that you can incorporate into your email marketing calendar.
Incorporate videos into your emails. It’s well known that videos are the easiest way to engage your audience on any platform. Most email service providers allow for videos to be embedded and played within an email, so why not take advantage of this.
A GIF is a great way to make an image more interesting and your email more appealing. Use your GIF as a way to send the main message of your email, or to show a product or service in action. It can also be a great way to convey a step-by-step process of what you are selling or to showcase new products.
Adding a countdown into your email creates a sense of urgency for the reader. Use this to grab your reader’s attention and follow it up with simple, straight to the point copy that explains what they are about miss out on if they don’t act fast.
Play around with fonts and colours
Within reason of course. Changing up the look and feel of your email could be all that’s needed to re-engage subscribers that you may be losing. Stick to your brand guidelines, but have fun with images, colour ratios, and font placement.
Repurpose tried and tested content
Have a blog piece on your site that gets constant traffic, or had a social media post perform extremely well? Use these insights to inform the content of your next email. You already know the piece of content is of interest and engages your audience.
Promotional emails can be used to re-engage subscribers who may not have opened an email in a while, whilst also peaking the interest of more active subscribers. A promo email could involve a sale, a new release, a competition or a ‘thank you’ email with a special offer.
Subscribers almost expect companies to send them emails about seasonal offers. Use this opportunity to offer your customers something special, add an element on difference to your emails. For example, an Easter promotion could involve an easter egg hunt on your site and social media based on the clues throughout the next 5 emails. Not only will readers be more likely to open these next five emails, but it will push them to interact with your brand on other platforms and further familiarise them with your website.
What’s more intriguing than an email that requires you to ‘click through to reveal the surprise’. Test emails that allude to a mystery discount or prize that is unique to the subscriber. Have them click through to a personal landing page that reveals their gift.