Using Pinterest for SEO is a great way to increase your brand’s organic reach. Pinterest has evolved over the years from simply being a social platform to being a powerful visual search engine.
SEO gains from Pinterest will be built over time, so you shouldn’t expect quick-wins, however, with consistency and quality content, the platform can provide your business with increasing amounts of traffic back to your website.
In order to get the best out of Pinterest for SEO, it is important to optimise your pins and your Pinterest profile, and in this blog we’ll show you just how to do that.
Yes, keyword research – this is Pinterest for SEO after all.
You can begin your keyword research through Pinterest’s guided search. This search shows the top queries that people are associating with your ‘core’ keyword.
Still within Pinterest, the explore topics are another rich source of keyword information. Pinterest does a lot of the leg work for us by creating sub-categories within a category. You can use this information to see:
- what subcategories are trending;
- Long tail keywords within the sub categories; and
- To understand how your competitors are targeting those keywords on Pinterest.
External to Pinterest
Outside of Pinterest you cause tools such as Google’s Keyword Planner to find more keywords that are relevant and popular to your business. We go more in-depth on conducting keyword research in a previous article.
These keywords will help you to create relevant boards for your pins.
Setting up your Pinterest Account
When initially setting up Pinterest for SEO, you want to make sure you cover these basic steps:
- Create a business account. This will allow you to see the analytics of your page.
- Create an SEO friendly username. Your username will be reflected in your URL, so choose a username that is likely to be searched by your target audience.
- Optimise your profile. As with any social media profile, make sure that your about section is filled out, you have a high-resolution profile image and that you are succinct about what your boards will provide its followers.
- Set up at least one board. To pin, you need a board, set this first one up and remember to use your keyword research as a reference for a topic.
Now you’re pinning
Now that you’ve begun pinning on your account it’s important to keep your pins optimised for SEO in order to reap the SEO rewards of the platform. There a few things to keep in mind when doing this.
- Focus on descriptions
Pinterest allows up to 500 characters to describe your pin via text. This text appears when someone clicks on a pin. Use this area to give examples of how the information on this pin can be used by the reader. Don’t make the mistake of simply repeating the text on the image.
This text also helps Pinterest to locate and categorise your pins for relevant searches.
- Use quality images
Nobody likes a blurry pin. Pinterest is an extremely visual platform and so a low resolution image will stand out like a sore thumb on a search, deterring possible traffic. Not only should your pins be high in quality, but they should also be visually appealing in the way they are shot or designed.
- Clearly organise your boards
When someone lands on your Pinterest profile they should be able to navigate throughout your boards with ease. Name your boards descriptively and purposefully. For example, an SEO Pinterest profile will have boards such as:
- SEO for beginners
- Keyword research tips
- Quick SEO tips
- SEO for bloggers
- SEO for video
- Technical SEO
- SEO and web design
The more granular your boards are, the more keywords you are covering and the more easily someone is able to navigate through your profile to find what they need.
There are four types of Rich Pins: app, product, recipe and article.
- App pins allow people to install an app through Pinterest.
- A product pin shows the real-time price of the product, it’s availability and allows easy purchasing.
- A recipe pin shows the full ingredients and method to create a meal.
- An article pin shows a headline, author and story description.
Rich pins should be used wherever possible by businesses, these pins create a better user experience, but also creates less of a barrier between the business and someone on Pinterest. Rich pins tend to perform better in the search ranking and they are highly recommended if your presence can benefit from them.
Bonus quick tips
- Use a business account so that you are able to look at your analytics
- Verify your website & profile links
- Use the right formatting for imagery
- Use detailed descriptions
- Link the image to the relevant URL (not just your homepage)
- Use descriptive but catchy titles
- Add the Pinterest tag and save button to your website
- Pin consistently