With the 2017/18 financial year quickly closing in on us, so are some of the digital marketing trends that came with it. With growth in technologies, releases of new social media features and the increased connectivity that the internet allows, the 2018/19 financial year has a few up and coming trends that you should be looking to incorporate into your digital content.
We’ve put together a list of the top 6 digital marketing trends that you should be jumping on board now, because they are here to stay (at least for the next financial year).
Video content has been on the rise for a couple of years now and it’s growth as a digital marketing trend is not slowing down. If you’re the 37% of businesses who haven’t been investing in video content, the time is now!
You can find a whole list of video content ideas that you can implement into your strategy here.
Personalised content goes beyond using first names. Customers want to feel like they are being provided with a personal experience by brands; they want to feel unique, and therefore their experience with your brand should be.
See Business Solutions reported that 66% of customers said that they would switch businesses in order to feel like a person and not a number. There are many different ways that you can leverage your customer data to create a personalised experience for them. You can create landing pages that reflect user behaviour on-site, build email journey’s specific to a user’s behaviour and experience. You can create personalised deals to a customer based on their loyalty to your brand, past purchases, birthdays etc.
It could also be as simple as a personalised CTA. Personalised shopping cart recommendation influenced 92% of shoppers to complete a purchase.
Mobile use has been exponentially increasing over the past few years and this trend does not look to be stopping anytime soon. Businesses should ensure that all online user touchpoints are optimised for mobile viewing. The Huffington post reported that 57% of users will abandon a site if it takes more than 3 seconds to load, and 30% will abandon a purchase if the shopping cart is not optimised for conversion.
More time spent on mobile also means that there is an opportunity to target more of your target market through investing in mobile advertising.
User generated content
User Generated Content (UGC) is a digital marketing trend that is looking to grow in the next financial year. UGC has become just as trusted as online reviews by your customers. They provide an unbiased opinion about a product and have a referral style effect. Research has also shown that UGC creates 6.9 times higher engagement than branded content.
User Generated Content does not only have to be used as brand awareness content. It can and should be used as ad content to convert customers. Test different ways of presenting this content as ads and throughout your email communications and see how it performs.
There is an up and coming digital marketing trend shifting towards purchasing items without leaving the site or app you are in. With the increased focus on one-tap payments and simplified purchasing, this is a trend that businesses should keep an eye on.
Pinterest, Facebook and Instagram have already introduced this experience into their platforms. It is definitely something for businesses to start taking advantage of now.
Chatbots and AI
In a connected world, customers expect 24/7 service. Cue chatbots and AI.
Chatbots have seen a rapid rise since 2017 with the global chatbot market is estimated to reach US$1 billion by 2024. The combination of chatbots with AI is showing a hot trend for the next financial year. Chatbots are being used to create an instant response for consumers, it makes them feel valued and as if they are being listened to instantly. Combining this with AI will allow businesses to engage and interact with users on a more personal level, increasing customer satisfaction.