How to Write Content That Converts

How to Write Content That Converts

Every piece of content on your website should work towards a specific goal, whether that be website traffic, increased engagement on your website, or conversions. Creating content that converts will help you turn your website visitors into leads or even better, customers. But before you begin writing any copy for your website, it is essential … Continue reading How to Write Content That Converts

9 Key Metrics to Track In a Social Media Campaign

9 Key Metrics to Track In a Social Media Campaign

Running a social media campaign has become a synonymous with marketing for businesses - whether for the launch of a new product, a rebrand, special announcement, or a sale - but how do you know that your social media efforts are paying off? Here are nine key metrics you should be tracking when analysing the … Continue reading 9 Key Metrics to Track In a Social Media Campaign

Instagram Live Vs. Facebook Live

Instagram Live Vs. Facebook Live

Facebook live or Instagram live? Which is the best option for your business? Let’s figure it out together. Going live on any platform is a great way for your brand to build engagement with your followers. It also allows you to connect with your followers in real-time and be more open and raw with who … Continue reading Instagram Live Vs. Facebook Live

Determining Your Facebook Ad Spend Budget

Determining Your Facebook Ad Spend Budget

There is much to consider when determining your Facebook ad spend budget. You may allocate $500 throughout a campaign because that’s what the marketing budget allows for, but there is a smarter way to ensure that you see results from the money you invest into your Facebook ads. Understand your goal Know what you are … Continue reading Determining Your Facebook Ad Spend Budget

Social Media Campaign Template

Social Media Campaign Template

This social media campaign template will make creating your next social media campaign easy. Social media campaigns can be created to support a wider marketing campaign; market the release of a new product; run a sale; align with a holiday or celebration; or to simply create increased awareness for your brand. When running a social … Continue reading Social Media Campaign Template

How To Determine your Adwords Budget

How To Determine your Adwords Budget

Calculating how much budget you should be spending on Adwords can be daunting. Usually, when businesses hear the words ‘Adwords budget’ they think, “high cost”. This doesn’t have to be the case. The reality is, you can create a successful Adwords campaign on a modest budget. When determining your AdWords budget there are a few … Continue reading How To Determine your Adwords Budget

first steps to starting a youtube channel

First Steps to Starting a YouTube Channel

YouTube has over 1.3 billion users and is used as the second largest search engine. A YouTube channel can help your business to reach a larger audience in a more engaging and direct manner than other social media platforms. Investing in video can see an increase in not only click-throughs and lead generation but also … Continue reading First Steps to Starting a YouTube Channel

Free Tools For Social Media Marketers

Free Tools For Social Media Marketers

Whether you’ve just started up your own business, or have been in business for a while now, finding resources and tools to fit within your budget can become a continual challenge. Nowadays it’s very rare to find quality services or products for free. Well, we’re here to help by showing you a few free tools … Continue reading Free Tools For Social Media Marketers

What is Vero & Should You Sign Up?

If you’ve been on social media over the past week then you’ve most likely heard about Vero - True Social (or Vero). Although the platform was actually launched in 2015, it has only recently gained viral popularity with over 500,000 downloads in 24 hours and is now ranked as the number 1 app on the … Continue reading What is Vero & Should You Sign Up?

How to Create Highly Engaging Content

Content is key to driving traffic back to your website. Creating engaging content will also help you to improve the time on site from visitors which can in turn help you SEO. Engaging content will also encourage users to come back to your site as they will find your information useful and easy to read. … Continue reading How to Create Highly Engaging Content