How To Create An Effective Brand Strategy

How To Create An Effective Brand Strategy

So what exactly is brand, and is it really that important to create a brand strategy? Yes! Your branding should underpin all communication, messaging and presences of the business; your brand is your sounding board. Your company’s brand will inform a lot of decision making - from whether or not the tagline for your next … Continue reading How To Create An Effective Brand Strategy

3 Things Your Branding Should Nail

A brand is what people see, right? Colours, fonts, images, your logo etc? No, a brand is more than just what someone sees when they look at your website, your storefront or browse your social media profiles. A brand should make consumers feel; a good brand creates an emotional response when an individual connects with … Continue reading 3 Things Your Branding Should Nail

Your Brand Checklist

A company’s brand is their personality; the essence to why they exist and what they stand for. Before breaking into the market, every company should have a clear idea of their brand. We’ve created this quick brand checklist to help you define your brand Your Why Point of difference The experience your company aims to … Continue reading Your Brand Checklist