So what exactly is brand, and is it really that important to create a brand strategy? Yes! Your branding should underpin all communication, messaging and presences of the business; your brand is your sounding board. Your company’s brand will inform a lot of decision making - from whether or not the tagline for your next … Continue reading How To Create An Effective Brand Strategy
A brand is what people see, right? Colours, fonts, images, your logo etc? No, a brand is more than just what someone sees when they look at your website, your storefront or browse your social media profiles. A brand should make consumers feel; a good brand creates an emotional response when an individual connects with … Continue reading 3 Things Your Branding Should Nail
A company’s brand is their personality; the essence to why they exist and what they stand for. Before breaking into the market, every company should have a clear idea of their brand. We’ve created this quick brand checklist to help you define your brand Your Why Point of difference The experience your company aims to … Continue reading Your Brand Checklist
Although your logo does represent your brand, it does not define it. These are some of the different aspects that come together to complete and define your brand.