SEM Vs. SEO: Which Should you focus on?

SEM Vs. SEO: Which Should you focus on?

The main difference between SEM and SEO is basically the paid element of SEM. In this article we’ll be looking at what exactly SEM and SEO are, and how you can determine which marketing method is the best option for your business. What is SEM SEM (Search Engine Marketing) involves utilising paid and organic methods … Continue reading SEM Vs. SEO: Which Should you focus on?

How to Write Content That Converts

How to Write Content That Converts

Every piece of content on your website should work towards a specific goal, whether that be website traffic, increased engagement on your website, or conversions. Creating content that converts will help you turn your website visitors into leads or even better, customers. But before you begin writing any copy for your website, it is essential … Continue reading How to Write Content That Converts

15 Content Ideas For Your Next Blog Post

Struggling to find an idea for your next blog post? We’ve put together a list of 15 content ideas to help you create content consistently for your website.   A wrap-up   A wrap-up post is an informative piece of content that allows your readers a behind-the-scenes look at your business. This type of post … Continue reading 15 Content Ideas For Your Next Blog Post

How to Use Pinterest For SEO

Using Pinterest for SEO is a great way to increase your brand's organic reach. Pinterest has evolved over the years from simply being a social platform to being a powerful visual search engine. SEO gains from Pinterest will be built over time, so you shouldn’t expect quick-wins, however, with consistency and quality content, the platform … Continue reading How to Use Pinterest For SEO

How to Create Highly Engaging Content

Content is key to driving traffic back to your website. Creating engaging content will also help you to improve the time on site from visitors which can in turn help you SEO. Engaging content will also encourage users to come back to your site as they will find your information useful and easy to read. … Continue reading How to Create Highly Engaging Content

5 Ways to use social media to better your SEO presence

SEO and social media both work towards the same goal. Building a presence online to direct traffic to your website. Although social media is no longer thought to be a ranking factor in Google’s algorithm, there are steps you can take with your social media that can improve your brand’s SEO. 1. Be present on … Continue reading 5 Ways to use social media to better your SEO presence