How to Create a Lead Generation Facebook Ad

There are many options available to advertisers and businesses when it comes to creating a Facebook ad. In this article, we’ll show you how to create ads for lead generation. Before you create a Facebook ad it’s important to know how much budget you are able to allocate to the campaign you are about to … Continue reading How to Create a Lead Generation Facebook Ad

How to Write Content That Converts

How to Write Content That Converts

Every piece of content on your website should work towards a specific goal, whether that be website traffic, increased engagement on your website, or conversions. Creating content that converts will help you turn your website visitors into leads or even better, customers. But before you begin writing any copy for your website, it is essential … Continue reading How to Write Content That Converts

9 Key Metrics to Track In a Social Media Campaign

9 Key Metrics to Track In a Social Media Campaign

Running a social media campaign has become a synonymous with marketing for businesses - whether for the launch of a new product, a rebrand, special announcement, or a sale - but how do you know that your social media efforts are paying off? Here are nine key metrics you should be tracking when analysing the … Continue reading 9 Key Metrics to Track In a Social Media Campaign

Instagram Live Vs. Facebook Live

Instagram Live Vs. Facebook Live

Facebook live or Instagram live? Which is the best option for your business? Let’s figure it out together. Going live on any platform is a great way for your brand to build engagement with your followers. It also allows you to connect with your followers in real-time and be more open and raw with who … Continue reading Instagram Live Vs. Facebook Live

11 Instagram Story Content Ideas

11 Instagram Story Content Ideas

Instagram stories are a great way to humanise your brand and increase reach amongst your followers. Although the Instagram story feature is only a little over a year old, it is making a huge difference in the way users interact with social media content on the platform. Creating an Instagram story can be fun and … Continue reading 11 Instagram Story Content Ideas

Determining Your Facebook Ad Spend Budget

Determining Your Facebook Ad Spend Budget

There is much to consider when determining your Facebook ad spend budget. You may allocate $500 throughout a campaign because that’s what the marketing budget allows for, but there is a smarter way to ensure that you see results from the money you invest into your Facebook ads. Understand your goal Know what you are … Continue reading Determining Your Facebook Ad Spend Budget

15 Content Ideas For Your Next Blog Post

Struggling to find an idea for your next blog post? We’ve put together a list of 15 content ideas to help you create content consistently for your website.   A wrap-up   A wrap-up post is an informative piece of content that allows your readers a behind-the-scenes look at your business. This type of post … Continue reading 15 Content Ideas For Your Next Blog Post

How to Optimise Your Landing Page For Conversions

How to Optimise Your Landing Page For Conversions

A well designed landing page can help you reach your business goals with ease. A landing page is basically a page that a visitor has been directed to land on. A landing page has the aim of encouraging that visitor to complete the goal that you have set for that landing page - providing their … Continue reading How to Optimise Your Landing Page For Conversions

How to Determine What Social Platforms to Be On

How to Determine What Social Platforms to Be On

Choosing which social platforms to be on for your business can be confusing. It can be tempting to decide to have a presence on every platform, however, this is not the right choice for the majority of businesses out there. Most of the time, it is better to stick with 2-3 platforms and do them … Continue reading How to Determine What Social Platforms to Be On

6 Digital Marketing Trends For The New Financial Year

6 Digital Marketing Trends For The New Financial Year

With the 2017/18 financial year quickly closing in on us, so are some of the digital marketing trends that came with it. With growth in technologies, releases of new social media features and the increased connectivity that the internet allows, the 2018/19 financial year has a few up and coming trends that you should be … Continue reading 6 Digital Marketing Trends For The New Financial Year