How to Optimise Your Landing Page For Conversions

How to Optimise Your Landing Page For Conversions

A well designed landing page can help you reach your business goals with ease. A landing page is basically a page that a visitor has been directed to land on. A landing page has the aim of encouraging that visitor to complete the goal that you have set for that landing page - providing their … Continue reading How to Optimise Your Landing Page For Conversions

How to Determine What Social Platforms to Be On

How to Determine What Social Platforms to Be On

Choosing which social platforms to be on for your business can be confusing. It can be tempting to decide to have a presence on every platform, however, this is not the right choice for the majority of businesses out there. Most of the time, it is better to stick with 2-3 platforms and do them … Continue reading How to Determine What Social Platforms to Be On

6 Digital Marketing Trends For The New Financial Year

6 Digital Marketing Trends For The New Financial Year

With the 2017/18 financial year quickly closing in on us, so are some of the digital marketing trends that came with it. With growth in technologies, releases of new social media features and the increased connectivity that the internet allows, the 2018/19 financial year has a few up and coming trends that you should be … Continue reading 6 Digital Marketing Trends For The New Financial Year

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7 Digital Marketing Tips For Success

Digital marketing has changed the way brands speak to their customers, it has also changed the way businesses advertise. Before digital marketing, it wasn’t possible to receive real time data on the performance of your advertising campaigns. Now, through the digital world, not only are we able to track results in real time, but businesses … Continue reading 7 Digital Marketing Tips For Success

How To Determine your Adwords Budget

How To Determine your Adwords Budget

Calculating how much budget you should be spending on Adwords can be daunting. Usually, when businesses hear the words ‘Adwords budget’ they think, “high cost”. This doesn’t have to be the case. The reality is, you can create a successful Adwords campaign on a modest budget. When determining your AdWords budget there are a few … Continue reading How To Determine your Adwords Budget

How to Create Highly Engaging Content

Content is key to driving traffic back to your website. Creating engaging content will also help you to improve the time on site from visitors which can in turn help you SEO. Engaging content will also encourage users to come back to your site as they will find your information useful and easy to read. … Continue reading How to Create Highly Engaging Content

5 Unique Christmas Post Ideas For Social Media

Christmas is a great time of year for brands and businesses. The season allows brands to become playful in their communication, reach out to new audiences and test different content types and styles. It is also a period of increased competition when trying to communicate with your target audience. Creating a unique Christmas greeting can … Continue reading 5 Unique Christmas Post Ideas For Social Media

7 Elements of a High Converting Email

We’ve said it before and we’ll say it again - when done well, email marketing allows your brand the potential to connect with your customers and engage with them in a positive manner. This helps with customer retention, loyalty and conversion. So how do you create emails that your subscribers will not only love, but … Continue reading 7 Elements of a High Converting Email

Boosting Facebook Posts Vs. Facebook Ads

Boosting Facebook Posts Vs. Facebook Ads

Facebook is a powerful platform allowing business to connect with their consumers, on a personal, one-to-one basis. However, you may have noticed, that Facebook’s organic reach has steadily been diminishing. With fewer people seeing your content and an increasing number of competitors surfacing, paid Facebook reach has become a necessity for businesses who want to … Continue reading Boosting Facebook Posts Vs. Facebook Ads

3 Things Your Branding Should Nail

A brand is what people see, right? Colours, fonts, images, your logo etc? No, a brand is more than just what someone sees when they look at your website, your storefront or browse your social media profiles. A brand should make consumers feel; a good brand creates an emotional response when an individual connects with … Continue reading 3 Things Your Branding Should Nail