6 ELEMENTS OF AN EFFECTIVE FACEBOOK AD GRAPHIC

6 Elements of an Effective Facebook Ad Graphic

When it comes to creating a successful Facebook ad there are many different elements to consider. One of the most important elements being the Facebook Ad Graphic. It is the main element of your ad, the element that catches the attention of the user and draws them in to your message… if you’ve got the … Continue reading 6 Elements of an Effective Facebook Ad Graphic

How to Create a Lead Generation Facebook Ad

There are many options available to advertisers and businesses when it comes to creating a Facebook ad. In this article, we’ll show you how to create ads for lead generation. Before you create a Facebook ad it’s important to know how much budget you are able to allocate to the campaign you are about to … Continue reading How to Create a Lead Generation Facebook Ad

9 Key Metrics to Track In a Social Media Campaign

9 Key Metrics to Track In a Social Media Campaign

Running a social media campaign has become a synonymous with marketing for businesses - whether for the launch of a new product, a rebrand, special announcement, or a sale - but how do you know that your social media efforts are paying off? Here are nine key metrics you should be tracking when analysing the … Continue reading 9 Key Metrics to Track In a Social Media Campaign

Instagram Live Vs. Facebook Live

Instagram Live Vs. Facebook Live

Facebook live or Instagram live? Which is the best option for your business? Let’s figure it out together. Going live on any platform is a great way for your brand to build engagement with your followers. It also allows you to connect with your followers in real-time and be more open and raw with who … Continue reading Instagram Live Vs. Facebook Live

Determining Your Facebook Ad Spend Budget

Determining Your Facebook Ad Spend Budget

There is much to consider when determining your Facebook ad spend budget. You may allocate $500 throughout a campaign because that’s what the marketing budget allows for, but there is a smarter way to ensure that you see results from the money you invest into your Facebook ads. Understand your goal Know what you are … Continue reading Determining Your Facebook Ad Spend Budget

How to Determine What Social Platforms to Be On

How to Determine What Social Platforms to Be On

Choosing which social platforms to be on for your business can be confusing. It can be tempting to decide to have a presence on every platform, however, this is not the right choice for the majority of businesses out there. Most of the time, it is better to stick with 2-3 platforms and do them … Continue reading How to Determine What Social Platforms to Be On

Easy to Implement Video Content Ideas

Easy to Implement Video Content Ideas

Video content is an essential part of social media content. With 87% of online marketers uploading video content and one-third of online activity spent watching video content, brainstorming content to upload can become tiring. We’ve put together a list of video content ideas that are easy to implement into your video strategy. Behind the scenes … Continue reading Easy to Implement Video Content Ideas

Social Media Campaign Template

Social Media Campaign Template

This social media campaign template will make creating your next social media campaign easy. Social media campaigns can be created to support a wider marketing campaign; market the release of a new product; run a sale; align with a holiday or celebration; or to simply create increased awareness for your brand. When running a social … Continue reading Social Media Campaign Template

5 Unique Christmas Post Ideas For Social Media

Christmas is a great time of year for brands and businesses. The season allows brands to become playful in their communication, reach out to new audiences and test different content types and styles. It is also a period of increased competition when trying to communicate with your target audience. Creating a unique Christmas greeting can … Continue reading 5 Unique Christmas Post Ideas For Social Media

Boosting Facebook Posts Vs. Facebook Ads

Boosting Facebook Posts Vs. Facebook Ads

Facebook is a powerful platform allowing business to connect with their consumers, on a personal, one-to-one basis. However, you may have noticed, that Facebook’s organic reach has steadily been diminishing. With fewer people seeing your content and an increasing number of competitors surfacing, paid Facebook reach has become a necessity for businesses who want to … Continue reading Boosting Facebook Posts Vs. Facebook Ads