Identifying and Understanding Your Target Audience

When selling a product or service, it is not only important to know your product inside-out, it is important to have a deep understanding of your target audience; their likes, dislikes, online and offline behaviours, purchase patterns etc. Understanding your target audience will allow you to create effective messaging and marketing strategies that will resonate … Continue reading Identifying and Understanding Your Target Audience

Steps to Creating a Social Media Strategy

Social media has become a powerful tool for businesses in reaching new audiences, and connecting on a deeper level with current ones. When done well, social media can become a driving force behind revenue and growth for any business; and it all begins with a strategy. In this post we’ll be showing you how to … Continue reading Steps to Creating a Social Media Strategy

Content Pillars to Integrate into Your Social Strategy

Correctly choosing and executing content pillars will increase organic traffic to your website and promote your brand values and identity to your audience. We’ve put together the 7 most common content pillars to include in your social media content.

7 Questions to ask yourself before starting your next marketing campaign

Launching a new product? Making the most of holiday celebration? Or trying to rebrand? Whatever the reason for your marketing campaign, here are 7 questions to ask yourself to ensure your it is a success.

Top 5 Social Media Do’s and Don’ts

Social media can be a scary platform for any business. But do it right and you could tap into a whole new customer base, while creating loyal customers who will stick with you for life.