The main difference between SEM and SEO is basically the paid element of SEM. In this article we’ll be looking at what exactly SEM and SEO are, and how you can determine which marketing method is the best option for your business. What is SEM SEM (Search Engine Marketing) involves utilising paid and organic methods … Continue reading SEM Vs. SEO: Which Should you focus on?
Struggling to find an idea for your next blog post? We’ve put together a list of 15 content ideas to help you create content consistently for your website. A wrap-up A wrap-up post is an informative piece of content that allows your readers a behind-the-scenes look at your business. This type of post … Continue reading 15 Content Ideas For Your Next Blog Post
In the ever-changing world of digital marketing, it can be difficult to keep up with algorithm updates, new social media features, email marketing studies and best practice throughout the various channels in general. We’ve put together a list of digital marketing blogs to help you stay on top of the changes and updates. Email … Continue reading List: Digital Marketing Blogs to Follow
Content is key to driving traffic back to your website. Creating engaging content will also help you to improve the time on site from visitors which can in turn help you SEO. Engaging content will also encourage users to come back to your site as they will find your information useful and easy to read. … Continue reading How to Create Highly Engaging Content
SEO and social media both work towards the same goal. Building a presence online to direct traffic to your website. Although social media is no longer thought to be a ranking factor in Google’s algorithm, there are steps you can take with your social media that can improve your brand’s SEO. 1. Be present on … Continue reading 5 Ways to use social media to better your SEO presence