SEM Vs. SEO: Which Should you focus on?

SEM Vs. SEO: Which Should you focus on?

The main difference between SEM and SEO is basically the paid element of SEM. In this article we’ll be looking at what exactly SEM and SEO are, and how you can determine which marketing method is the best option for your business. What is SEM SEM (Search Engine Marketing) involves utilising paid and organic methods … Continue reading SEM Vs. SEO: Which Should you focus on?

6 Digital Marketing Trends For The New Financial Year

6 Digital Marketing Trends For The New Financial Year

With the 2017/18 financial year quickly closing in on us, so are some of the digital marketing trends that came with it. With growth in technologies, releases of new social media features and the increased connectivity that the internet allows, the 2018/19 financial year has a few up and coming trends that you should be … Continue reading 6 Digital Marketing Trends For The New Financial Year

5 Creative Ideas for an End of Financial Year Campaign

5 Creative Ideas for an End of Financial Year Campaign

An end of financial year campaign is a great way for businesses to hit their revenue targets, get rid of old stock, or simply attract new customers. For a successful end of financial year campaign, it is Important to have an integrated digital marketing campaign. Your social media, email marketing, SEO and SEM channels should … Continue reading 5 Creative Ideas for an End of Financial Year Campaign

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7 Digital Marketing Tips For Success

Digital marketing has changed the way brands speak to their customers, it has also changed the way businesses advertise. Before digital marketing, it wasn’t possible to receive real time data on the performance of your advertising campaigns. Now, through the digital world, not only are we able to track results in real time, but businesses … Continue reading 7 Digital Marketing Tips For Success

List: Digital Marketing Blogs to Follow

List: Digital Marketing Blogs to Follow

In the ever-changing world of digital marketing, it can be difficult to keep up with algorithm updates, new social media features, email marketing studies and best practice throughout the various channels in general. We’ve put together a list of digital marketing blogs to help you stay on top of the changes and updates.   Email … Continue reading List: Digital Marketing Blogs to Follow