6 ELEMENTS OF AN EFFECTIVE FACEBOOK AD GRAPHIC

6 Elements of an Effective Facebook Ad Graphic

When it comes to creating a successful Facebook ad there are many different elements to consider. One of the most important elements being the Facebook Ad Graphic. It is the main element of your ad, the element that catches the attention of the user and draws them in to your message… if you’ve got the … Continue reading 6 Elements of an Effective Facebook Ad Graphic

7 steps to effective Instagram captions

7 Steps to an Effective Instagram Caption

Writing instagram captions that engage your followers can be just as important as the image or video it accompanies. An effective instagram caption captures the reader’s attention, gives them an insight into your brand, and allows you to build rapport with your audience, allowing them to connect with your brand on a personal level. We’ve … Continue reading 7 Steps to an Effective Instagram Caption

9 Key Metrics to Track In a Social Media Campaign

9 Key Metrics to Track In a Social Media Campaign

Running a social media campaign has become a synonymous with marketing for businesses - whether for the launch of a new product, a rebrand, special announcement, or a sale - but how do you know that your social media efforts are paying off? Here are nine key metrics you should be tracking when analysing the … Continue reading 9 Key Metrics to Track In a Social Media Campaign

Instagram Live Vs. Facebook Live

Instagram Live Vs. Facebook Live

Facebook live or Instagram live? Which is the best option for your business? Let’s figure it out together. Going live on any platform is a great way for your brand to build engagement with your followers. It also allows you to connect with your followers in real-time and be more open and raw with who … Continue reading Instagram Live Vs. Facebook Live

11 Instagram Story Content Ideas

11 Instagram Story Content Ideas

Instagram stories are a great way to humanise your brand and increase reach amongst your followers. Although the Instagram story feature is only a little over a year old, it is making a huge difference in the way users interact with social media content on the platform. Creating an Instagram story can be fun and … Continue reading 11 Instagram Story Content Ideas

How to Determine What Social Platforms to Be On

How to Determine What Social Platforms to Be On

Choosing which social platforms to be on for your business can be confusing. It can be tempting to decide to have a presence on every platform, however, this is not the right choice for the majority of businesses out there. Most of the time, it is better to stick with 2-3 platforms and do them … Continue reading How to Determine What Social Platforms to Be On

6 Digital Marketing Trends For The New Financial Year

6 Digital Marketing Trends For The New Financial Year

With the 2017/18 financial year quickly closing in on us, so are some of the digital marketing trends that came with it. With growth in technologies, releases of new social media features and the increased connectivity that the internet allows, the 2018/19 financial year has a few up and coming trends that you should be … Continue reading 6 Digital Marketing Trends For The New Financial Year

5 Creative Ideas for an End of Financial Year Campaign

5 Creative Ideas for an End of Financial Year Campaign

An end of financial year campaign is a great way for businesses to hit their revenue targets, get rid of old stock, or simply attract new customers. For a successful end of financial year campaign, it is Important to have an integrated digital marketing campaign. Your social media, email marketing, SEO and SEM channels should … Continue reading 5 Creative Ideas for an End of Financial Year Campaign

How to Use Pinterest For SEO

Using Pinterest for SEO is a great way to increase your brand's organic reach. Pinterest has evolved over the years from simply being a social platform to being a powerful visual search engine. SEO gains from Pinterest will be built over time, so you shouldn’t expect quick-wins, however, with consistency and quality content, the platform … Continue reading How to Use Pinterest For SEO

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7 Digital Marketing Tips For Success

Digital marketing has changed the way brands speak to their customers, it has also changed the way businesses advertise. Before digital marketing, it wasn’t possible to receive real time data on the performance of your advertising campaigns. Now, through the digital world, not only are we able to track results in real time, but businesses … Continue reading 7 Digital Marketing Tips For Success