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6 ELEMENTS OF AN EFFECTIVE FACEBOOK AD GRAPHIC

6 Elements of an Effective Facebook Ad Graphic

When it comes to creating a successful Facebook ad there are many different elements to consider. One of the most important elements being the Facebook Ad Graphic. It is the main element of your ad, the element that catches the attention of the user and draws them in to your message… if you’ve got the … Continue reading 6 Elements of an Effective Facebook Ad Graphic

SEM Vs. SEO: Which Should you focus on?

SEM Vs. SEO: Which Should you focus on?

The main difference between SEM and SEO is basically the paid element of SEM. In this article we’ll be looking at what exactly SEM and SEO are, and how you can determine which marketing method is the best option for your business. What is SEM SEM (Search Engine Marketing) involves utilising paid and organic methods … Continue reading SEM Vs. SEO: Which Should you focus on?

How To Create An Effective Brand Strategy

How To Create An Effective Brand Strategy

So what exactly is brand, and is it really that important to create a brand strategy? Yes! Your branding should underpin all communication, messaging and presences of the business; your brand is your sounding board. Your company’s brand will inform a lot of decision making - from whether or not the tagline for your next … Continue reading How To Create An Effective Brand Strategy

7 steps to effective Instagram captions

7 Steps to an Effective Instagram Caption

Writing instagram captions that engage your followers can be just as important as the image or video it accompanies. An effective instagram caption captures the reader’s attention, gives them an insight into your brand, and allows you to build rapport with your audience, allowing them to connect with your brand on a personal level. We’ve … Continue reading 7 Steps to an Effective Instagram Caption

How to Create a Lead Generation Facebook Ad

There are many options available to advertisers and businesses when it comes to creating a Facebook ad. In this article, we’ll show you how to create ads for lead generation. Before you create a Facebook ad it’s important to know how much budget you are able to allocate to the campaign you are about to … Continue reading How to Create a Lead Generation Facebook Ad

How to Write Content That Converts

How to Write Content That Converts

Every piece of content on your website should work towards a specific goal, whether that be website traffic, increased engagement on your website, or conversions. Creating content that converts will help you turn your website visitors into leads or even better, customers. But before you begin writing any copy for your website, it is essential … Continue reading How to Write Content That Converts

9 Key Metrics to Track In a Social Media Campaign

9 Key Metrics to Track In a Social Media Campaign

Running a social media campaign has become a synonymous with marketing for businesses - whether for the launch of a new product, a rebrand, special announcement, or a sale - but how do you know that your social media efforts are paying off? Here are nine key metrics you should be tracking when analysing the … Continue reading 9 Key Metrics to Track In a Social Media Campaign

Instagram Live Vs. Facebook Live

Instagram Live Vs. Facebook Live

Facebook live or Instagram live? Which is the best option for your business? Let’s figure it out together. Going live on any platform is a great way for your brand to build engagement with your followers. It also allows you to connect with your followers in real-time and be more open and raw with who … Continue reading Instagram Live Vs. Facebook Live

11 Instagram Story Content Ideas

11 Instagram Story Content Ideas

Instagram stories are a great way to humanise your brand and increase reach amongst your followers. Although the Instagram story feature is only a little over a year old, it is making a huge difference in the way users interact with social media content on the platform. Creating an Instagram story can be fun and … Continue reading 11 Instagram Story Content Ideas

Determining Your Facebook Ad Spend Budget

Determining Your Facebook Ad Spend Budget

There is much to consider when determining your Facebook ad spend budget. You may allocate $500 throughout a campaign because that’s what the marketing budget allows for, but there is a smarter way to ensure that you see results from the money you invest into your Facebook ads. Understand your goal Know what you are … Continue reading Determining Your Facebook Ad Spend Budget